You can get immediate responses and interactive, but it’s not good for developing a long-term relationship.
Sales promotion – Performing a short-term marketing campaign to gain attention and encourage conversion or purchase.
I.e.) Emails, direct mail, digital ads, etc. It has more chances to get quick feedback and retain customer relationships.
Direct marketing – It is direct communication with a highly targeted audience through marketing channels.
I.e.) Print ads, billboards, TV, radio, etc. It is one-to-one marketing, and its costs are based on the bidding.
Traditional advertising – You can use any paid advertisements to reach a bigger audience and prompt short-term engagement and sales.
I.e.) Sales meeting, sampling, telemarketing, etc. Unlike the other approaches, it is easier to build relationships with you.
Personal (face-to-face) selling – Salespeople from a company give you a sales presentation in person to present their offer.
From traditional promotions like face-to-face selling to digital advertising and the customer loyalty program. There are many promotional marketing approaches where you can attract your prospects and customers and draw people into the A.I.D.A. It means that promotion can contribute to all the consumers buying processes.īesides, it will help you to establish a stronger relationship and cultivate the repeated customer to stay longer with you. Anywhere you can position to drive conversions, such as your website, digital advertising, and social media.Īs you can see, these are following the A.I.D.A.
Induce prospects to take action – Placing a call-to-action for your target to easily engage and find the next steps.
You can share great features and benefits, and create an emotional connection with your prospect.
Generate demand – Making your products and services desirable.
It requires a well-designed content marketing strategy to provide enough information for lead nurturing, and show uniqueness for differentiation from competitors.
Foster interests – Gaining their interests in your business.
You must identify your target audience, your promotional marketing messages, and your outreach strategies.
Build awareness – Making your target audience aware of your products and services.
The following are the four main roles of promotion: